SLOC PUBLICITY CALENDAR 2006-2007

CONTACTS

SHOW DEADLINES NEWSLETTER DEADLINES

CONTACTS:

Co-VP Public Relations – Dave Dixon , 436-8295, luvsbabs@yahoo.com

Co-VP Public Relations & Playbill Editor - Donna Z. Baxter, 472-8189, dzbaxter@nycap.rr.com

NEWSLETTER EDITOR – Jill Coloney , 371-9348, Jac12661@aol.com

SHOW DEADLINES:

EVENT

The Fully Monty

Oliver

Once on This Island

Hello, Dolly!

Audition announcements to media and website

 

05-01-06

 

08-14-06

 

11-20-06

 

01-08-07

Auditions (tentative)

Done

09-05, 06, 07-06

12-11 & 12-06

1-30, 31-07

Contact media for features

08-28-06

10-16-06

01-22-07

03-19-06

Photo Shoot

09-05-06

10-23-06

01-29-07

03-26-07

Playbill info rmation to Editor *

09-04-06

10-23-06

01-29-07

03-26-07

Playbill ad space reserved *

09-04-06

10-23-06

01-29-07

03-26-07

Posters & Fliers ordered**

09-04-06

10-23-06

01-29-07

03-26-07

Press releases to media & website

09-04-06

10-23-06

01-29-07

03-26-07

Arts Calendars listings

09-11-06

10-30-06

02-05-07

04-02-07

Public Service Announcements

09-11-06

10-30-06

02-05-07

04-02-07

Radio Interviews

09-11-06

10-30-06

02-05-07

04-02-07

Cast photo to Playbill Editor

09-18-06

11-06-06

02-12-07

04-09-07

Playbills Ads to Playbill Editor

09-18-06

11-06-06

02-12-07

04-09-07

Paid ads to Media

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Ticket giveaways to radio stations

09-18-06

11-06-06

02-12-07

04-09-07

Invite critics – call VP Audience Services

09-18-06

11-06-06

02-12-07

04-09-07

Proof info rmation & take Playbill draft to press

09-18-06

11-06-06

02-12-07

04-09-07

Producer, Director & Editor proof

(TENTATIVE)

09-25-06

11-13-06

02-19-07

04-16-07

Playbill and authorize printing

09-27-06

11-15-06

02-21-07

04-18-07

SHOW STARTS

10-13-06

12-01-06

03-09-07

05-04-07

Press Kits for critics to box office

10-13-06

12-01-06

03-09-07

05-04-07

SHOW ENDS/STRIKE SET

10-22-06

12-10-06

03-18-07

05-13-07

 

Notes: 2007-2008 Season Brochure should go to the printer by April 16, 2007 to be distributed at Hello, Dolly!.

* Playbill info rmation includes: Cover (Schenectady Light Opera’s Company 80th Anniversary presents - picture or show logo, dates or show logo), President’s message, Director’s message, benefactor’s lists, Title Page info , orchestra list, center page layout, program, cast & crew list, cast & crew approved biographies, thank you, factoids, company operations, ads.

 ** Posters and Fliers include: Show name, Show logo, Dates, Times, Place, Ticket cost, Production Names (Producer(s), Director, Music Director, Choreographer), Phone number to call for tickets.

NEWSLETTER DEADLINES:

DEADLINE FOR SPOTLIGHT NEWSLETTER 2006 – 2007

 Issue 1:  (August-September) News Deadline: August 8 (mailed by 08/24)

Auditions for Oliver!; cast/staff for The Fully Monty; new President’s bio and photo; President’s Notes - including Board meeting news; season brochure mail-out; thank you’s; season and solicitation; contribution solicitations; new Board members; high school music award recipients and photos; upcoming social events; etc.

 Issue 2: (October) News Deadline: September 8 (mailed by 09/29)

Opening nights of The Full Monty; Ticket Contact; Saturday set-up dates for The Full Monty; strike info for The Full Monty; Oliver! cast/crew announced; President’s Notes - including Board meeting news; work projects/socials planned; season subscription ad; quarterly schedule of work parties; 80th Season show info , etc.

 Issue 3: (November/December) News Deadline: November 2 (mailed by 11/21)

Thanks to The Fully Monty cast/crew; opening night for Oliver!; Ticket Contact; Saturday set-up for Oliver!; strike info for Oliver!; auditions for Once On This Island; President’s Notes - including Board meeting news; announce semi-annual meeting; publish said list of members; solicit membership dues (due Feb. 1); work projects/socials planned; 80th Season show info , etc.

 Issue 4: (January-February) News Deadline: December 12 (mailed by 01/05)

Thanks to Oliver! cast/crew; Once on This Island cast/crew announced; auditions for Hello Dolly!; semi-annual meeting news; President’s Notes - including Board meeting news; solicit membership dues (due Feb. 1); work projects/socials planned; 80th Season show info , etc.

 Issue 5 (March) News Deadline: February 8 (mailed by 02/22)

Thanks to the 80th Season show; opening night of Once On This Island; Ticket Contact; Saturday set-up for Once On This Island; strike for Once On This Island ; Hello, Dolly! cast/crew announced; Etta Moore Award recipient(s); date for annual meeting; President’s Notes - including Board meeting news; announce next season schedule; etc..

 Issue 6: (April/May) News Deadline: April 10 (mailed by 04/24)

Thanks to Once On This Island cast/crew; opening night for Hello, Dolly!; Ticket contact; Saturday set-up for Hello, Dolly!; strike for Hello, Dolly!; President’s Notes, including Board meeting news; annual June meeting; procedure for Board nominations from membership and deadline to get list into newsletter; absentee ballot procedure; who’s on/off the Board; list of those eligible to vote (paid members); announcement of dates for auditions for first show of 2007-2008 season; etc.

 Issue 7: (June) News Deadline: May 11 (mailed by 05/22)

Thanks to Hello, Dolly! cast/crew; announce June meeting and elections; Board nominees’ biographies and goals; President’s Notes – including Board meeting news; summer work projects; season brochure mailing effort; etc.

 NOTE: If there are any questions regarding information for the Newsletter, please contact Jill.