SLOC GUIDELINES - Updated March, 1998

Show Public Relations

Reports to: Producer and Vice President, Public Relations

The Public Relations person for each show shall strive to promote professionalism within the Company, and see that all public views of the Company are dignified. Scope: Generate all show-related publicity with the exception of paid ads.

Duties shall include:

1.   Review duties and schedules with the Vice-President, Public Relations.

2.   Generate press releases, and distribute to the Arts Editors and Arts staff of each newspaper and to the Vice-President, Public Relations.

3.   Follow up with a phone call to Arts Editors confirming receipt of information and its usability.

4.   Discuss possibility of feature stories for that show with newspaper editor, and report back to the Vice-President, Public Relations.

5.   Send publicity photos to newspapers 2-3 weeks prior to opening.

6.   Make pictures available for program and newsletter.

7.   Develop opportunities for cast members/production staff to appear on radio and television.

8.   Keep all publicity factual, attractive, and within guidelines set by the Vice President, Public Relations.